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One of the principles that guides our accompany is the focus along creating devices with unique capabilities and functions.

The mistake of numerous of our colleagues in the shop is that customer reviews are most often modified retroactively. We are confident that an outstanding product can be made unneurotic with users: from the very beginning of the development of the twist, it is precisely those ideas and wishes that will make the "integer" living of their users more soppy and interesting.

We are convinced that a integrated productive search will allow us to offer unique features and capabilities that umteen will equal in demand. And our task is to create a weapons platform inside which everyone can propose and discuss their idea with others, irrespective how unrealistic OR strange it whitethorn seem.

Consequently, we definite to launch a project to collaborate on new ideas and scenarios for using devices. Within its model, various online and offline events will be held.

The first so much result - YotaPhone Idea Encampment - was held at the end of last workweek. About what came of this, we require to tell you today.

On March 27, at the Garage Educational Centerfield (Gorky Park, Moscow), we managed to pull together under one roof a uninjured day community of people who care about the tense of devices and innovations. We decided to tell them the details of our projects, listen to the opinions of invited experts and discuss what the near future of mobile devices will be.
The program began with a squeeze briefing in which members of the press asked questions to Vladislav Martynov, Book of the Prophet Daniel Sieberg, and Tim Olsen. Most of all, journalists were interested, of course, with details well-nig YotaPhone smartphones and Yota Devices development plans. Besides of considerable interest was the style YotaDevices sees its audience and commercialise set down.

CV:
Vladislav Martynov, CEO of Yota Devices. Our leader has worked in IT for terminated 20 age. Nigh of the time, Vladislav held senior positions in various international companies, including PepsiCo, Microsoft, Navision, SAP. He has with success launched a phone number of startups.

Daniel Seeberg ( by Daniel Sieberg), futurist and Information technology expert from the The States, writer of Digital Dieting . Currently holds the put on of Senior Marketing Manager and Google Spokesperson. Daniel is responsible for managing and overseeing Google's brand development strategy and relationships. with the media.

Tim Olsen ( by Tim Olsen ) on crowdsourcing specialist, PhD (defended his thesis at the University of Georgia), a prof at the University of Arizona, and Georgia. Tim's professional interests let in research on crowdsourcing, microsourcing, distributed services, and business process management.

From left to ripe: Olsen, Martynov, Seeberg.

Later on the press briefing, the formal opening observance of the YotaPhone Estimation Camp took place. The low gear intelligence was arrogated by Vladislav Martynov, who reminded everyone present about the main feature of YotaPhone smartphones - the second screen on E-Ink. The colorful and illustrative examples incontestible the most different ways of using the second screen, which non only provides extra convenience, but is competent to radically change the right smart users see what the forthcoming smartphone should be like.

The next speaker was Daniel Seeberg. He spoke about the results of his observations during trips to different countries. About how smartphones affect modern society, including socially; what are the prevailing habits of using smartphones in different countries; what are the trends for further growing in the field of gadgets. One of the curious facts cited by Daniel: today people are thus dependant on their smartphones that approximately 10% of those polled told them that they were ready to cut off sexual activity to answer SMS or an in call. Not to mention the fact that because of gadgets we forget the prowess of having a conversation: up to 35% of respondents favor to search for info happening a smartphone, kinda than ask others. And many other statistical facts cited by Daniel. He also gave some practical advice happening how to prevent gadgets from adversely affecting our personal lives and social connections. That is, how not to make your life completely dependent on physics "toys." I mustiness say that he advised, including on the basis of his own experience.

Then he took the floor Tim Olsen (Tim Olsen). He rundle about the history of the emergence of such a phenomenon as crowdsourcing, described the largest resources on this topic, and gave examples of the use of crowdsourcing and its importance in creating Bodoni competitive products. In general, Tim's presentation was Sir Thomas More technological and academic. Apparently, his many years of research activity are affecting. Nevertheless, Tim's speech was no less interesting than that of old speakers.

Workshops led by Dmitry Karpov became the unalterable part of the project's hatchway., conservator of the Contrive in an Interactive Environment program at the British School of Intention. Dmitry's rich experience, behind which in that respect were a sight of joint projects with Artemy Lebedev and Yuri Grymov, and his power to work with a "piebald" audience, allowed non only when to "keep" the attention of the event participants who were tired in the evening, but also to draw them into the creative process.

All guests were divided into groups. Each chemical group came up with improvements and new shipway to wont existing YotaPhone smartphones, also as features and capabilities for next-generation smartphones. In other words, the guests could make their proposals for modernization and development, as well as fantasy about the succeeding.

Contempt such a diverse team, in virtually 10 minutes people were haggard into the process. At first, somewhat strained, then increasingly actively and noisy discussions and disputes began; sheets of paper were drawn and scribbled one by unrivaled, the plasticine dispersed like hot cakes.

Our guests came functioning with early programs, accessories and smartphones. The range of ideas was simply amazing: from dwarfish software improvements to existing smartphones to creating completely schizophrenic devices of the future. The "garage" really promptly turned into a real number creative workshop, its halls were filled with quite tangible energy. It was interesting to observe how the same ideas came to the mind of different groups, independently of each other. It is in so much situations that the true needs of people are revealed, from the outlook of sure opportunities from gadgets.

After a three-arrange selection of the proposed projects, winners were selected World Health Organization received valuable prizes: YotaPhone smartphones, commemorative awards and whol kinds of souvenirs. Withal, the best reward for the winners, in our opinion, will be the opportunity to implement their ideas in new generations of YotaPhone smartphones.

Conclusion

Today we just briefly told you well-nig this interesting outcome. In the unreal prox, our blog volition also bring out speeches by David Seeberg and Ken Olson, likewise as a story about the most interesting projects proposed past the guests of the opening of YotaPhone Idea Clique. Including you volition learn what ideas South Korean won prizes.

What intermediate results can be finished immediately, after the end of the first event, which took billet every bit set forth of a sizeable project to work together on new ideas and improvements?
Firstly, we byword a high productive potential among the participants. Surprisingly, even hoi polloi far from design, who coif not always have a technical background and applied science diplomas, were healthy to offer very unusual solutions (we will talk about them later). And this means that our main idea, in fact, is accurate: in order to offer something innovative, it is not necessary to have three higher educations or many years of experience arsenic a development engineer.

Secondly, we managed to inspire almost all participants of the upshot with our creative energy. It is surprising how patterns are tamed, communication boundaries are erased, and the characters of people who are immersed in working unitedly on something interesting and exciting are revealed. To create such a "nutritious" environment in which everyone would feeling depart of the gross creative process, and will comprise the important undertaking for our subsequent activities subordinate this project.

Third, even later on the end of the event, many still had interesting thoughts that could "clear up extinct" into something more meaningful the next day, Beaver State late. Therefore, the environment will be not only offline, but also with a continuation in the form of online activities in which you canful continue (consolidate) what was discussed live on.

We will be cheerful to come across you all as part of our project!

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