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As a drawing card among Russian area registrars and hosting providers, REG.Ruthenium non only anticipates market changes, but also largely sets the vector for its development. The companion has a wide-cut portfolio of various services (from domain registration and hosting services to SEO promotion services and contextual advertising), which makes REG.Atomic number 44 a protrusive point for developing an online job.

One of the main goals of rebranding was to reveal to the semipublic our main values: simplicity, convenience, visibility and efficiency. The changes affected altogether the components of corporal identification of REG.RU, but, of course, the most hit and noticeable elements of rebranding were the updated website invention, logo and joint identity of the company. They will be discussed in a post.

How the REG.RU internet site has changed.

Virgin seafaring concept. When

nonindustrial a new navigation system, we were target-hunting aside one finish - to guide the user from an idea to launching his own business along the Web. Now the groundwork of the internet site structure and the arrange for presenting information in the main menu is a clear sequence of user transition from basic services to services that allow for you to develop your business and increase the efficiency of business processes.

For example, a drug user's sequence of actions may personify as follows:

"Insight" (the emergence of an idea) - development of a project concept and name survival - realm adjustment for a project site - site creation - hosting selection and ordering - ratification of the dependability of a resourcefulness usingSSL certificate - connecting the necessary services for promoting and developing a business on the Web.

The new in writing concept of the site

The changes in the design of the land site are based, on the one hand, on the principles already voiced above: simplicity, convenience, visibility and efficiency, on the other, the paradigm dislodge in the use of goods and services of services on the market. And then, according to the a la mode data , the lion's plowshare of traffic is generated by transferable devices, while these numbers will originate every year.

Elements of the site have been increased, which greatly simplifies its viewing from floating devices and allows you to focus on really important selective information without getting lost in the information regalia.

In addition, the advent of high-concentration monitors such as Retina dictates new graphics rules. We exploited technologies thanks to which the site is every bit advisable displayed on screens of any type (some ordinary and with increased pixel density).

On all updated pages of the website, vector SVG graphics are used as the main 1, and electronic image images are used only as downpla blocks. This allowed us to abridge weight and increase the loading speed of REG.RU site pages, also equally to deflect image deformation when zooming in connected a site Thomas Nelson Page.

How the REG.RU logo has changed

We were Janus-faced with the labor of simplifying the logo as far as possible, getting free of many small details, but at the same clip maintaining brand recognition.

The new logo is founded on an important element that has been potted from the preceding logo - "Folder-house", which contains several metaphors at once. For object lesson, a house as part of the word "orbit" operating theater a house arsenic a historical definition of "location page" sites, and a pamphlet as a key visual communication element that denotes a group computer storage of member selective information. At the same time, the angle of inclination decreased, which gave the chemical element greater constancy.

The REG inscription migrated to the main component of the logo, laying a new substructure for stigma perception. REG is a basic element, which is supplemented by the appellative of a regional domain zone until the logo is all haggard.

The fount also acquired simpler forms, having befuddled small inside information and excesses. The inscription "Domains-Hosting-Mail" migrated from the mandatory part of the logotype to the additional one and will instantly be used if necessary, depending happening the context.

As a result, the REG.Ru logo has acquired higher readability, and the modern style has swollen the possibilities for its wider use.

How our corporate identity has varied

Thanks to the efforts of our developers and designers, the visual component of the REG.Ru post is a reflectivity of the company's position in the market and our corporate values. REG.RU is simple, convenient, intuitive and effective.

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